Madame Tussauds
interactive installation

2012

How do you entertain museum visitors in a digital way? For Madame Tussauds Amsterdam, together with brainstorm & concept, we built an installation that puts visitors in a movie with Charlie Chaplin.

Visitor standing on the marker doing the Chaplin walk next to Charlie Chaplin on screen

Do the famous walk

Stand on the marker and the movie starts. You see yourself on a big screen, Chaplin appears next to you and challenges you to do his famous walk.

The installation in the museum with visitors watching the screen
A child doing the Chaplin walk in the installation

Social sharing

Every scene is recorded and can be shared by e-mail or on Facebook afterwards.

Around 900 videos are shared every week, and each one is watched about three times.

Still from a recorded visitor video with Charlie Chaplin
Collage of recorded visitor videos

1 million videos recorded!

By early 2019 the counter stood at 1,051,143 recorded videos. About a quarter of them get shared.