Luchtverkeersleiding
recruitment game

2013

How do you get young people interested in a career in air traffic control? Give them a game that puts their skills to the test.

iPad with the 'Take Control of the Tower' game: guiding planes above Schiphol

Top 10 in the App Store

We built the game for iOS, Android and Facebook. Within a week of release it hit the top 10 of the Dutch App Store.

Gameplay: planes approaching the runway
Level selection screen of the game

100,000 downloads in a month

Over 100,000 downloads in the first month. The 30 best players were invited to the Dutch Championship ‘Take Control of the Tower’.

Air traffic control gameplay with multiple planes in the air
Score screen of the recruitment game

1 million downloads

In 2017 the game passed one million downloads worldwide. Average session time: around six minutes, remarkably long for this kind of game.

National event

The final took place at the headquarters of Luchtverkeersleiding Nederland: 30 iPads in a row and a live scoreboard.